What Studies Say
Here is what a study on outdoor LED signs conducted by the University of San Diego below has to say about its effectiveness.
The International Sign Association (ISA) requested that the University of San Diego conduct research on Outdoor LED signs. The study consisted of several variables, such as the number of signs present, the location and operating hours of a well known fast-food chain. The results of the study showed that the number of LED displays in a commercial exercise had a significant positive impact on both the annual turnover and the number of transactions. One LED sign was responsible for producing an increase of 4075% in annual revenues while the number of business transactions grew 3,930%.
The results of the study verified that “LED signs have a statistically major impact on the financial results and represent a critical factor for its success.”
Without suitable signage, potential customers will not notice the business. Period. Clients lost in such an easy way might represent the percentage of revenues needed to earn revenue. Also, purchase habits can be influenced and changed with the use or an effective sign. Information on products and prices can persuade a customer and provoke an unplanned purchase. Variable message bright signs are the ideal choice to provide information on site.
Variable message signs are the most effective and least expensive advertising tools for small & medium businesses.
Saipan is stabilizing and since most people spend much of their time on the roads, Roadside LED Boards are really becoming the outdoor advertising media of the future.
